Builder Comparison
Icon Projects vs Hasler Homes
Both firms build high-quality custom homes in Greater Vancouver. The differences are in how the design and construction teams relate to each other, and which areas each builder serves.
Editorial note: This page is written by Icon Projects, one of the two builders being compared. Competitor information was verified against publicly available sources in September 2026. We've tried to represent both firms fairly, including acknowledging where competitors have advantages we don't. If you spot an error, let us know.
About Hasler Homes
Who they are.
Hasler Homes is a North Vancouver-based builder with a strong award record, they've won Georgie Awards and HAVAN Awards in recent years and hold a Green Built Homes Gold certification. Owner Greg Hasler stays personally involved on projects, which clients cite as a consistent strength. Their roots are on the North Shore, and their own site and HAVAN directory listing now show a service area that reaches well beyond it, into Burnaby and much of the Lower Mainland. They collaborate with external architects and interior designers rather than maintaining an in-house design team.
What they do well
- Consistent award recognition, Georgie Awards, HAVAN Awards, CHBA National Net Zero finalist
- Owner directly involved on all projects
- Strong energy-efficiency and Green Built Homes Gold credentials
- Deep roots and reputation on the North Shore (North Vancouver, West Vancouver), with a service area that now extends across much of the Lower Mainland
Where they're limited
- Architecture-dependent model, design is sourced externally rather than integrated
- No multiplex or multi-family construction listed
- Higher price point with luxury-segment focus that may not suit mid-custom projects
If you want to verify this independently, visit Hasler Homes's website and make your own assessment.
Side-by-side
Feature comparison.
Based on publicly available information from both companies' websites. Unknown or unverifiable items are marked with.
| Feature | Icon Projects | Hasler Homes |
|---|---|---|
| CHBA Master Residential Builder designation Icon holds the MRB; Hasler is a CHBA member but does not list the Master designation | ||
| Integrated in-house design team Hasler collaborates with external architects / designers | ||
| Energy-efficient / Net Zero capability Both offer high-performance builds; Hasler has a Net Zero finalist credit | ||
| Heritage and character home renovations | ||
| Multiplex / multi-family construction | ||
| Service area: Burnaby / Coquitlam / Surrey Hasler's HAVAN directory listing and own site now name Burnaby, Coquitlam and Surrey among the areas they serve | ||
| Service area: North Vancouver / West Vancouver | ||
| Pre-construction services agreement process Not publicly described on Hasler's site | ||
| BC Housing Residential Builder licence |
Yes No Unknown / not publicly stated
How they work
Process comparison.
How each builder structures the client relationship from first call to warranty, based on publicly available information.
| Stage | Icon Projects | Hasler Homes |
|---|---|---|
| Initial discovery | Pre-construction services agreement (PSA), scoped feasibility, budget and permit review before construction docs | Direct engagement with owner Greg Hasler; discovery process not publicly described |
| Design phase | In-house design team collaborates alongside construction team from day one | Owner sources and coordinates with external architect and interior designer |
| Permit & approvals | Permit coordination handled within the same team that manages construction | Permit coordination split between external architect and builder |
| Construction | Single point of accountability, design decisions and cost impacts managed by one team | Owner-involved site management; Greg Hasler personally supervises |
| Warranty | 2-5-10 BC Home Warranty through approved provider | 2-5-10 BC Home Warranty, Hasler holds BC Housing Residential Builder licence |
Project fit
Who fits which project?
Match your project's signals to the builder most likely to be a natural fit.
| If you need… | Better fit |
|---|---|
| Project location: North Shore (North or West Vancouver) Both builders serve the North Shore; Hasler has deeper local relationships there | Either |
| Project location: Burnaby, Coquitlam, Surrey, Port Moody This is Icon's core service area, and Hasler's own site and HAVAN listing now name these areas too | Either |
| Already have an architect and want a construction partner Hasler works alongside external architects; Icon integrates design in-house | Hasler Homes |
| Want design and construction under one relationship | Icon |
| Multiplex or multi-family component in scope Hasler focuses on single-family residential | Icon |
| Priority is energy efficiency / Net Zero pathway Both builders offer high-performance construction; Hasler has a CHBA National Net Zero finalist credit | Either |
| Want the highest CHBA credential tier (MRB) Icon holds the Master Residential Builder designation; Hasler is a CHBA member | Icon |
| Heritage or character home renovation Both firms have heritage renovation experience | Either |
Icon Projects
Where we're strong.
- Integrated design-build: planning, design and construction under one relationship, no handoff gap between architect and builder
- Service area: Vancouver, Burnaby, North Vancouver, West Vancouver, Richmond, Coquitlam, New Westminster, White Rock, Surrey, Port Moody
- CHBA Master Residential Builder, one of the most rigorous professional designations in Canadian residential construction
- 20+ years building in Greater Vancouver with a portfolio that spans custom homes, heritage renovations and multiplex
- Pre-construction services agreement process: scoping, budget development and permit coordination before construction begins
Which builder fits?
Choose based on your project.
Choose Hasler Homes if…
You want a builder with deep local relationships on the North Shore, especially if you've already selected an architect and want a builder who works well alongside external designers.
Choose Icon Projects if…
You want a single team managing design and construction together, or your scope includes multiplex or multi-family components. Both builders now cover Burnaby, Coquitlam and Surrey, so location alone won't decide it.
Common Questions
What owners ask.
Does Hasler Homes do design-build?+
Not in the fully integrated sense. Hasler Homes collaborates with external architects and interior designers. This is a legitimate model, some owners prefer to choose their architect independently. The difference is that design decisions and construction cost implications are managed across two separate firms rather than one integrated team.
Which builder has better CHBA credentials?+
Icon Projects holds the CHBA Master Residential Builder (MRB) designation, which requires a verified portfolio, ongoing professional development and peer review. Hasler Homes is a CHBA member and has been a CHBA National Awards finalist. Both are credentialed builders, the MRB designation is a higher threshold.
Is Hasler Homes good for a North Vancouver custom home?+
Yes, they have a genuine track record on the North Shore and owner involvement. If your project is specifically in North or West Vancouver, they are a builder worth interviewing. The comparison point is whether you want an integrated design-build approach or a separate-architect model.
Does Hasler Homes serve Burnaby or the Tri-Cities?+
Hasler's own site and its HAVAN directory listing now name Burnaby, Coquitlam and Surrey among the areas they serve, alongside their original North Shore base. If your project is in one of those cities, both Hasler Homes and Icon Projects are worth interviewing on location grounds alone.
What geographic areas does Icon Projects serve?+
Icon Projects builds in Vancouver, Burnaby, North Vancouver, West Vancouver, Richmond, Coquitlam, New Westminster, White Rock, Surrey and Port Moody. Hasler Homes' roots are on the North Shore, and their own site now lists a wider Lower Mainland service area including Burnaby, Coquitlam and Surrey.
Continue researching
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Related reading
What to check before you choose any builder.
Our builder selection guide covers credential checks, the 12 questions to ask before signing, and what a pre-construction services agreement actually covers, regardless of which builder you choose.
Read the Builder Selection GuideReady to talk?
Interview us the same way you'd interview anyone.
Ask for our BC Housing licence number, our warranty provider, and five client references from homes at least three years old. We'll answer all three, and then let's talk about your project.