Primary Lockup — Horizontal
The full Icon Projects identity. Use whenever space and contrast allow.
Brand & Media
The Icon Projects identity system.
Press, partners, suppliers, and collaborators — everything you need to represent Icon Projects in print, on screen, and on site. Logos in every variation, the colour palette, the typography, and the rules that hold it together.
01 — Logo system
Three marks, one identity.
The Icon Projects mark is a system, not a single file. Choose the variation that fits the space — but never combine or modify them.
Monogram
The standalone mark — for favicons, social avatars, and tight spaces.
Wordmark
Text-only treatment. Use when the monogram appears nearby or when the mark would compete.
02 — Colour
A measured palette.
Six values. No accidents. Ink and Bone do the work; Gold and Gold Deep appear only where attention is earned.
Ink
#212121
Primary text & lockup base
Token: ink
Gold Deep
#785A00
Accent — links, marks of distinction
Token: gold-deep
Gold
#FFC524
Highlight — used sparingly for emphasis
Token: gold
Bone
#F9F9F8
Background — warm off-white
Token: background
Mist
#F1F1EF
Secondary surface
Token: secondary
Border
#E5E5E5
Hairline divider
Token: border
03 — Typography
TT Hoves Pro.
A geometric grotesque drawn for precision and quiet confidence. Used across the wordmark and every Icon Projects surface.
Download fontDisplay · Bold · 72px
Houses of permanence.
Heading · Semibold · 32px
Built for the next forty years.
Body · Regular · 17px
Every Icon Projects communication uses TT Hoves Pro in three roles: a tight display weight for headlines, a comfortable regular for body copy, and an uppercased tracked treatment for labels.
Label · Bold · 11px · 0.25em tracking
Architectural Precision Since 2004
04 — Pattern
A quieter signature.
A repeating monogram tile for moments when the lockup is too much. Use at low opacity behind hero copy, or full-strength on packaging and document edges.
Pattern · Light
Repeating monogram tile for cream backgrounds — invoices, letterhead, soft brand surfaces.
Pattern · Dark
The same tile inverted — for hero banners, slide title cards, and dark applications.
05 — Usage
The rules that hold it together.
A brand earns its reputation through repetition. These constraints are what allow the Icon mark to read as the same brand across a job-site cap, a property sign, and a courier's invoice.
Do
- Reproduce the lockup at no smaller than 96 px wide (or 25 mm in print).
- Maintain clear space equal to the height of the monogram on every side.
- Pair the black mark with the cream background — or the white mark with the ink background.
- When the lockup sits over photography, ensure the underlying area is calm enough to read the line work.
Don't
- Don't recolour the mark outside the approved palette.
- Don't stretch, distort, rotate, or skew the lockup.
- Don't apply drop shadows, glows, gradients, or strokes.
- Don't reproduce the monogram smaller than 32 px wide.
- Don't typeset 'Icon Projects' in a font other than TT Hoves Pro.
06 — In context
The mark on the world.
A small sampling of how the Icon Projects identity reads across the materials it lives on — print, signage, apparel, surface, and screen.
08 — Press boilerplate
For journalists & partners.
Copy-paste-ready facts. If you need a higher-resolution asset, a portrait of Sanj, or a project image for press use, get in touch.
Press inquiries- Legal name
- Icon Projects
- Founded
- 2004
- Principal
- Sanj Matharu
- Headquarters
- 210-31060 Peardonville Road, Abbotsford, BC, Canada
- Service area
- Greater Vancouver & Fraser Valley, BC
- Credentials
- CHBA Master Residential Builder · BC Housing Licensed · HAVAN Member
- Phone
- 604.728.9466
- info@wemakehomes.com
Working together
Building something with Icon?
Whether you're commissioning a build, writing a story, or partnering on a project — we're glad you're here.